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The Reproof Blog
on the craft of writing and rewriting.
99% of what you publish won’t be popular
But the only way get the popular 1% is to write the other 99% as well.
I accidentally wrote the 35th most popular post on Zapier’s blog. It was early 2017, in those sleepy weeks after the holidays when you’re trying to get back into the swing of things. I needed to run a…
Justin Pot on Proofreading
"I like to have my computer read my articles to me."
"Read it out loud," suggested Zapier managing editor Deb Tennen on how she spots things to fix in her writing. Justin—my former Zapier colleague with bylines around the web including Fast Company and …
Adam DuVander on Proofreading
"Do a final proofread when something is closest to its final form."
The way you proofread might change based on the circumstances. That's how developer marketer Adam Duvander proofreads his work. Things he's writing for himself get a quick read-over; things for client…
How to Proofread: The Nine Best Ways to Improve Your Writing
writing, rewriting, and the persuit of perfection
You’ve written and rewritten, read your piece so many times you could almost quote it from memory. You’re done. Then you glance over the text again, and a repeated word jumps out at you. What if you’d…
Rochi Zalani on Proofreading
"Leave comments for yourself while writing the draft and address them while editing."
When you're working as a team of one, proofreading is even more crucial as you may be the only one who can catch your flaws before publication. As a freelance writer with bylines in Zapier's blog, Bus…
Melanie Pinola on Proofreading
"Read the piece from someone else's point of view."
Over countless Google Docs comments and Slack conversations, Melanie Pinola shaped my writing and that of numbers other Zapier team members and freelancers over the years our tenure overlapped. She’s …
The Next Web's Abhimanyu Ghoshal on Proofreading
"Move the text, change the font and font size, and have a go at it."
You start out doing something, and if you're good at it, very often you find yourself managing others doing that thing. So it goes so often for writers, where writing on the beat leads to editing othe…
Michael Metts on Proofreading
"Sometimes the stuff you care most about is the hardest."
Sometimes the smallest words are the hardest to get right. That's Michael Metts' focus in Writing is Designing, the book on UX writing he co-authored with Andy Welfle. Whether writing small bits of c…
Adobe's Andy Welfle on Proofreading
"Nothing beats going through pages on a clipboard with red ink."
Microcopy comes in many forms. For Andy Welfle, who co-wrote the book on UX writing with Michael Metts, it might come in the form of the writing inside Adobe's software in his day job. Or, it might co…
A Proofreader's Library
11 books to refine your proofreading and editing skills.
There’s writing. Then there’s the long slog of turning that copy into something others would want to read. Of marking up pages, crossing out words, correcting mistakes, and rewriting things until they…
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