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The Reproof Blog
on the craft of writing and rewriting.
Writing is photography with a pen
On perspective.
Here stands a tree. For now, that’s all you’ve got. A solitary tree, standing alone above the fray, an icon of individuality. Or one tree among many, a pillar of community or a young sapling in the sh…
Kirby's Sonja Broda on Proofreading
“I rely on a good night’s sleep to put some distance between me and my text.”
Writing doesn't start when you put pen to paper. It starts back in the lab, where you research and find out what works, documenting your progress along the way. Then it's pen to paper to tell others h…
A writer's guide to Google Analytics 4
The Google Analytics you've used for years is going away. Here's how to adapt to the new version.
It’s been the constant companion of bloggers for over a decade and a half, the analytics tool from Google that told you how many people visited your site. And now it’s going away. Not Google Analytics…
Google Docs still doesn’t fully support Markdown
Markdown as shortcuts, not Markdown as formatting
A year before the Writely team released what would become Google Docs, two years before the search giant started building an online office suite, John Gruber wanted a simpler way to write. Writing blo…
Lyn Graft on Proofreading
"Wait 1-2 days and look at it first thing in the morning."
Everyone has a story. The best way to sell your product, your vision, your dream, is to tell your story. That's what Shār Snacks Chief Story Officer Lyn Graft focuses on in his book, Start with Story,…
Hitting the top of Hacker News = 30,000 Visitors
The knock-on effects of getting to the front page of Hacker News.
It’s the homepage for the tech crowd, the first thing developers and startup founders check each morning, the place for “anything that gratifies one's intellectual curiosity,” in the words of its FAQ.…
Don’t kill your darlings: What writers do with the things they cut
How to rescue your darlings
Write first. Cleanup later. Then as you’re proofreading, you’ll hit something unique, something you love, but something that doesn’t quite fit in this piece. Something that will distract readers from …
Justin Jackson on Proofreading
"Write it fast, then read it out loud a few times."
Sometimes you need a break. Between blog posts about bootstrapping a startup, a book about marketing for developers, and running podcasting platform Transistor (with content about starting a podcast a…
Atlassian's Peter Preston on Proofreading
"Read it out loud to see if it sounds like a script or if it flows."
Writing is perhaps one of the most universal job skills, not something reserved for "official" writers. For product marketers, such as Atlassian's Peter Preston, writing is part of how you promote you…
Notion's Nate Martins on Proofreading
"It’s all about writing a bad first draft."
You don't write for the sake of it. You write for a specific goal, to share a certain idea and (especially in business writing) drive readers to take some action afterwards. That goal is what matters.…
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